Channel Showcase: Casey Neistat

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Stories, and the telling of them, are deeply embedded into our culture. There are how we convey emotion, how we entertain each other, and how we teach others about life, morals, and more. Nowadays, these stories surround us in many mediums: movies, songs, books, games, and yes, Youtube videos. A Youtube video needs a good story, as that’s what makes many video compelling to watch, and what brings you back to the channel to watch more. And not many channel do this better than Casey Neistat does, a film-maker and all around amazing Youtuber.

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With his most popular videos hitting over 15 million hits, Casey Neistat is the king of telling amazing stories in an interesting, fun to watch, esthetically pleasing way. All his videos have his unique style embedded in them, and they are all fantastically well-told stories. Stories about what, you may ask? Frankly, anything Casey can point his camera at. And no matter what it is, it always turns out great.

For instance: his video titled, “Make It Count”. Since Casey is a perfect person to hire to make an advertisement, Nike hired him to create an ad for their new (at the time) Nike Fuelband, under the slogan “Make It Count”. How do you think Casey would approach making an ad under such broad creative constraints? Well, he took the whole marketing budget for the video and spent it traveling around the world with his friend. They traveled until their money ran out. It took 10 days.

The trip, as documented in the video, was truly amazing. Casey and his friend traveled from Cape Town to Bangkok to Paris, and created an amazing video to tell the story of the trip. It may seem like the video has nothing to do with the “Make It Count” slogan, but Casey incorporated some key elements to the story to give it an adventurous touch, such as inspirational quotes, him jumping off a very high cliff, him getting a tattoo of “Do More” on his arm, and much more. Overall, Casey Neistat tells his story of his spontaneous trip around the world, while also creating a great advertisement for Nike. This particular video has 14 million views.

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Not only has Casey Neistat done many more videos like this, like another ad he did for 20th Century Fox where he went to the Philipines to and spent the entire budget on tsunami relief, but he also does many other kinds of videos. Casey is the kind of guy who doesn’t mind getting down and dirty with his stuff. What I mean by that is he doesn’t mind breaking stuff to make it his own; he is a maker. Not only is this shown in his awesome studio, but he makes many videos on the cool stuff he creates. He has engraved and spraypainted his Apple Watch, and he has made his own replica Beats by Dr. Dre headphones out of some Bose headphones. These types of videos are always entertaining to watch, as he do things to our precious technology that we would never do, but nevertheless makes the technology better and more personal.

Recently, Casey Neistat has ventured into another realm of Youtube and film-making: daily vlogs. He has been running the vlog for around 6 weeks now, and I have to say, I’m totally hooked. As are many other fans of Casey and more, as Casey’s vlog is a pretty unique one. Besides for giving insight into Casey’s pretty interesting life, but during the vlog, you get an insight into what makes Casey successful, his life philosophy, his new and still mysterious business, and so much more. Only people who have such an interesting life and as interesting philosophies as Casey can make such a good daily vlog, and Casey Neistat does it perfectly.

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Casey Neistat’s channel is a great place for fascinating stories told in video form. Whether they are about Casey’s travels, his personal life, his DIY creations, or any other story Casey decides to create a video about, you can always count on the videos to be uniquely captivating, fun, and always something you want to share with your friends and family. A channel like Casey’s depends heavily on the personality of the film-maker, and Casey Neistat’s personality is one that was destined to be a great Youtuber.

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